Does size matter with business cards? We all have different requirements from our business card, this could be the amount of information we want to include or the quality of the stock that they’re printed on. With a wide range of options available, printed double or single-sided, it’s important that you find the size or stock that’s right for you and your business. Here is a list of the various options for producing your business cards.
Standard – Dimensions: 85mm x 55mm
This standard-sized business card will suit all designs and is the most popular. Similar in size to a credit card, it fits nicely in your purse or wallet, so it will always be on hand to give out whenever you see an opportunity to network.
Square – Dimensions: 55mm x 55mm
This stand-out size is quick to grab the attention of any potential clients. As it’s the same depth as the Standard business card, there’s more than enough room to include your contact details and logo.
Dimensions: 25mm x 85mm
This slim-line card may be small but with its modest and unique specifications, there’s just enough space on the Mini business card for all your vital details, without any room for unnecessary text that nobody will read.
Folded Business Cards – Dimensions: short edge 170mm x 55mm or long edge 110mm x 85mm.
The folded business cards are guaranteed to stand up and stand out. With four printed sides rather than the standard two, they’re great for appointment cards in hair salons, beauty parlours or doctor’s surgeries. The card is creased (scored) down the centre so the card can be folded easily but more importantly the ink will not crack along the fold line
Standard Stocks used for Business Cards
The standard business card is usually now a 450gsm Silk stock, with a choice of laminations which all add to the price and due to the thickness must be printed using Offset Lithography. This is the most common, high-volume, commercial printing technology. The image is burned onto a metal plate using a laser, which is then loaded onto the printing press. This image is then transferred (or offset) onto a rubber blanket and then onto the printing surface be it paper, card or plastics.
The process relies on the repulsion of oil and water; the image to be printed gets ink from rollers, while the non-printed area attracts a film of water, so it remains ink-free.
For shorter standard business card runs you would print it digitally. Digital printing removes many of the mechanical steps used in conventional printing, including making the plates. But it’s certainly not the same as printing at home; the digital print presses used by professional printers are much more sophisticated than that and the most common weight is a 350gsm.
Digital printers are not equipped just yet to print on heavier stock, but the technology is not that far away to print on heavier stocks. Watch this space!
As with the silk business card a 450gsm gloss stock can also be used, with a choice of laminations which all add to the price and due to the thickness must be printed using Offset Lithography technology.
For shorter standard business card runs you would print it digitally and the most common weight is a 350gsm gloss board. Digital printers are not equipped just yet to print on heavier stock, but the technology is not that far away to print on heavier stocks. Watch this space!
The most common Uncoated stock for business cards is usually a 350gsm but you can print onto a 450gsm if using the Offset Lithography technology , it can easily be written on without any smudging, making it perfect for loyalty cards, appointment cards and postcards to keep your customers coming back. Because the board is porous the ink is drawn into it so it leaves a dull flat finish to the finished card. Note, consideration must be taken to the ink drying time of this type of card as due to the porous nature of the material it will take longer to dry before the cards can be cut to the size required.